GTM Digest Blog

August 27, 2022

How to get promoted as a marketer

It took me 15 years to figure out a simple formula for how to get promoted. I wish someone had shared this with me when I was just starting. It's straightforward. Drive business impact consistently and communicate effectively. Check out the full article to learn the playbook.

September 1, 2022

Marketing — viewed from the jobs to be done lens

Marketing has and is going through massive change. New channels, new technologies, and new consumer behaviors. In this changing world, we need a better way to stay grounded in the core jobs of marketing and the various jobs to be done in this fantastic profession.

August 6, 2022

17 questions to help you choose the right GTM role

In the crazy 2022 tech market, it's incredibly hard for candidates to pick a role. This post dives into the research you can do on your own, questions to ask in the interview process, and resources you can leverage to find a role that you can be confident in.

September 1, 2022

Product market fit isn't a destination

Product market fit is a popular term. I believe it's misunderstood. Businesses or products don't attain it forever at any given point. You can just as easily lose product-market fit as you gained it. This post dives deeper into the concept and how you can measure product-market fit.

March 14, 2022

Good PMM, Bad PMM

What is good product marketing? Inspired by the famed Good PM, Bad PM document from Ben Horowitz, this post helps define what good and bad product marketing look like.

July 27, 2022

How to go-to-market for B2B founders

Many of my friends who have become founders or joined early-stage startups have asked me how to set up GTM teams throughout the last few years. After advising several folks on this topic, I turned my advice into a blog post. Enjoy!

March 2, 2022

6 metrics GTM leaders can’t afford to ignore

As you lead GTM teams towards growth, you need to understand the core drivers of the business. This post summarizes the top six metrics that help you deeply understand the revenue, cost, and efficiency of your business.

July 31, 2022

My 10 year journey from Associate to VP in silicon valley

Most startup employees struggle with developing a long-term plan for their careers. After a decade of experience with tech startups, I've summarized the top 10 lessons to do this better.